The primary camera used in this campaign is the iconic Yashica Mat 124 G – a medium format 6x6 twin lens reflex camera produced between 1968-71 by Yashica Co., Ltd. Japan. The Yashica Mat-124 G features a four-element, 80mm f/3.5 lens set of the better Yashinon variety, shutter speeds from 1-second to 1/500th, an aperture range of f/3.5 - f/32. The Yashica Mat 124G is a vanishing species and a true blue collector’s item today.
One of the oldest running film stocks, this iconic black and white film has a slightly larger grain structure than many modern films and a fabulous vintage look. The film originated as hypersensitive panchromatic plates in 1931. Four years later, in 1935, Ilford released the roll film version of HP, initially rated at 160 ASA. Since then, it has evolved through several versions, HP2, HP3, HP4, with HP5 Plus being the latest.